Hi, I'm Moulay
A senior product designer with 10+ years in tech and 8+ years in product design, across banking, healthcare, government, iGaming, and AI-driven analytics.
I lead design teams as a player-coach, pairing hands-on craft with design systems, AI-assisted workflows, and research-driven decisions that bring real value to the people who need it
my skills
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User Experience Design
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User Interface Design
User Research
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Product Strategy & Leadership
Experience
Onclusive (formerly Digimind) - Rabat, Morocco - 07/2025 to Present
Senior Product Designer / Design Team Lead
Lead the design team as a player-coach, combining hands-on design with mentoring, delivery quality, and design system adherence.
Spearhead end-to-end design for the Unified Platform initiative, rebuilding the information architecture to unify multiple SaaS products into one coherent platform.
Lead the redesign of the flagship self-service media monitoring module for EU and US markets, and design the GEO / AI Presence dashboard tracking how generative AI engines rank brands.
Champion AI-assisted design workflows: pixel-perfect code prototypes built with Figma Make, Claude, Supabase, and Vercel, plus custom Claude Code design skills adopted by PMs, developers, and designers.
Al Barid Bank SA - Casablanca, Morocco - 01/2024 to 07/2025
Senior Product Designer (Service Head)
Led the complete redesign of the Barid Bank mobile app toward a neobank-grade experience, driving an estimated 25% increase in retention and a 30% reduction in onboarding drop-off.
Designed end-to-end journeys for strategic features: tokenization, scheduled and permanent transfers, funding, and Open Banking connecting SEPA accounts to Moroccan accounts for MREs.
Defined UX strategy for digital onboarding and remote account opening across multiple KYC scenarios: residents, MREs, and foreign residents.
Coordinated with Legal, Marketing, and Compliance to ensure consistent UX content, French/Arabic localization, and regulatory adherence.
Dentech AB - Karlskrona, Sweden - 01/2022 to 07/2023
Product Designer / Product Owner
Redesigned the booking platform to ease dental patients' access to care and increase clinics' digital visibility.
Improved patient care with a digital health declaration, an autonomous booking system, an AI-powered sentiment analysis product, and clinic administration features.
Wrote user stories and collaborated closely with stakeholders to align user needs with business objectives.
Monitored development priorities and feature delivery, keeping technical, marketing, and operational teams in sync.
Checkin.com Group AB - Karlskrona, Sweden - 09/2018 to 11/2021
Product Designer / Product Analyst
Designed the company website, lead-generation landing pages, and the B2B site as part of the Product team.
Partnered with marketing and sales on product-led growth, lifting landing-page conversion by 25% through user behavior research and SQL-driven interaction analysis.
Conducted user behavior research across multiple markets (MENA, EU, APAC, NA, LATAM) for product localization.
Wrote user stories and acceptance criteria, and ran design QA against them.
SQLI - Rabat, Morocco - 02/2018 to 08/2018
UX Consultant / UI Designer
Consulted for major Moroccan corporates and banks, leading digital transformation through user-centered design.
Designed government and banking products, gaining hands-on experience with banking, fintech, and public-sector UX requirements.
Consulted for the Ministry of Foreign Affairs on consulat.ma, working directly with former ambassadors to gather user insights and validate the experience.
Kaokeb / Marsas / Pawsee / Techverse - Morocco & Remote - 2015 to 2020
Early Career & Founding Roles
Delivered user-centered design for early-stage Moroccan ventures (Kaokeb, Marsas): research, information architecture, wireframing, and high-fidelity UI.
Co-founded Pawsee, a neighborhood dog-walking platform for the US market, leading remote discovery with San Francisco Bay Area focus groups and designing the full mobile app and brand.
Co-founded Techverse, a tech collective and innovation hub incubating early-stage founders and connecting Moroccan talent with international opportunities.
Designed the UX/UI for a specialized medical suture application selected for the Google Casablanca UX Masterclass (December 2016).
Blog
November 2, 2023
5 Unconventional Insights from IxDF's UX Management: Strategy and Tactics Course
June 6, 2023
The Future of User Interfaces in the Virtual Reality Era: Apple's Vision Pro as a Mixed Reality Vanguard
May 16, 2023