Participated in sales meetings as a representative of the Product team.

Conducted multiple sessions of user research.

Analysis of user behavior and input data using SQL queries.

Assisted marketing and sales teams with a product-led growth.

Created interactive mockups and animations for products.

Localized the product and did intensive research on how users enter information on fintech product sign-up forms in multiple markets (MENA, EU, APAC, NA, LATAM).

Worked as a consultant and designer on a variety of projects, including:
- Banking: https://www.groupebcp.com/
- Gouvernement: https://consulat.ma/ & https://www.diplomatie.ma/

Provided general and specific advice to partners about UX and Digital Transformation.

Created experience flows and charts.

Conducted workshops with partners to determine the most effective UX strategy for their specific needs.

Designed wireframes, low-fidelity mockups, and high-fidelity mockups.

Conducted user and usability testing.

Designed user interfaces and collaborating with front-end developers.

Identified and negotiated with suppliers and manufacturers for the products to sell.

Developed a user-friendly and visually appealing website.

Wrote product descriptions, blog posts, and other content to engage the audience and improve SEO.

Improved website's ranking and visibility by performing SEO.

Handled email marketing, social media marketing, content marketing, and SEO to attract and retain customers.

Responded to customer inquiries, managed returns/exchanges, and resolved any issues that arose.

Kept track of stock, forecasted demand, and managed the supply chain.

Developed relationships with B2C clients, companies, and institutions.

Defined the strategic direction of the R&D side of company, such as choosing which projects to pursue, finding market opportunities, etc.